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Tracking visual segmentation : connecting semiotic and cognitive perspectives

In English

Författare

Summary, in English

This article introduces a new methodology for deriving the dynamics of visual segmentation in relation to the underlying cognitive processes involved. The method combines social semiotics approaches to visual segmentation with eye-tracking studies on authentic image viewing and simultaneous image description. The authors' thesis is that visual segmentation suggested by the social semiotic approach is traceable in the behaviour of the viewers who perceive images while creating meaning. From this perspective, visual zooming is seen as both perceptually, cognitively, grammatically and analytically relevant. The interdisciplinary approach developed in the article presents new perspectives on the ways images are segmented and interpreted.

Publiceringsår

2012

Språk

Engelska

Sidor

259-281

Publikation/Tidskrift/Serie

Visual Communication

Volym

11

Issue

3

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Human Aspects of ICT

Nyckelord

  • cognition
  • dynamic rank scale
  • eye tracking
  • image description
  • image
  • viewing
  • social semiotics
  • visual segmentation

Status

Published

Projekt

  • Thinking in Time: Cognition, Communication and Learning

ISBN/ISSN/Övrigt

  • ISSN: 1470-3572