Meny

Javascript verkar inte påslaget? - Vissa delar av Lunds universitets webbplats fungerar inte optimalt utan javascript, kontrollera din webbläsares inställningar.
Du är här

Coping with complexity. Sociocybernetics as a Framework for Communication Management

Författare:
Publiceringsår: 2007
Språk: Engelska
Sidor: 151-168
Publikation/Tidskrift/Serie: International Journal of Strategic Communication
Volym: 1
Nummer: 3
Dokumenttyp: Artikel
Förlag: Taylor & Francis

Sammanfattning

Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.

Disputation

Nyckelord

  • Social Sciences
  • Coping with complexity. Sociocybernetics as a Framework for Communication Management.

Övriga

Published
Yes
  • ISSN: 1553-118X

Box 117, 221 00 LUND
Telefon 046-222 00 00 (växel)
Telefax 046-222 47 20
lu [at] lu [dot] se

Fakturaadress: Box 188, 221 00 LUND
Organisationsnummer: 202100-3211
Om webbplatsen