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The role of the supply chain perspective for increased customer orientation

In English

Författare

Redaktör

  • Chandra Lalwani
  • John Mangan
  • Tim Butcher
  • Adrian Coronado Mondragon

Summary, in English

In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier.

Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore and compare the challenges and facilitators of a similar change

Publiceringsår

2007

Språk

Engelska

Sidor

660-665

Publikation/Tidskrift/Serie

[Host publication title missing]

Dokumenttyp

Konferensbidrag

Förlag

The Chartered Institute of Logistics and Transport (UK)

Ämne

  • Other Mechanical Engineering

Nyckelord

  • Customer orientation
  • Supply chain boundaries
  • Strategic change
  • Paper Packaging Industry
  • packaging logistics

Conference name

Annual Logistics Research Network (LRN) conference, 2007

Conference date

2007-09-05 - 2007-09-07

Conference place

Hull, United Kingdom

Status

Published

ISBN/ISSN/Övrigt

  • ISBN: 978-1-904564-19-5