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Social desirability in personality inventories: Symptoms, diagnosis and prescribed cure

In English

Författare

Summary, in English

An analysis of social desirability in personality assessment is presented. Starting with the symptoms, Study 1 showed that mean ratings of graded personality items are moderately to strongly linearly related to social desirability (Self deception, Impression formation, and the first PC), suggesting that item popularity may be a useful heuristic tool for identifying items which elicit socially desirable responding. We diagnose the cause of socially desirable responding as an interaction between the evaluative content of the item and enhancement motivation in the rater. Study 2 introduced a possible cure; evaluative neutralization of items. To test the feasibility of the method lay psychometricians (undergraduates) reformulated existing personality test items according to written instructions. The new items were indeed lower in social desirability while essentially retaining the five factor structure and reliability of the inventory. We conclude that although neutralization is no miracle cure, it is simple and has beneficial effects.

Publiceringsår

2013

Språk

Engelska

Sidor

152-159

Publikation/Tidskrift/Serie

Scandinavian Journal of Psychology

Volym

54

Issue

2

Dokumenttyp

Artikel i tidskrift

Förlag

Wiley-Blackwell

Ämne

  • Psychology

Nyckelord

  • personality
  • social desirability
  • psychometrics

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1467-9450