Du är här

Lifting the Veil of Morality: Choice Blindness and Attitude Reversals on a Self-Transforming Survey

Publiceringsår: 2012
Språk: Engelska
Sidor:
Publikation/Tidskrift/Serie: PLoS ONE
Volym: 7
Nummer: 9
Dokumenttyp: Artikel

Sammanfattning

What exactly are opinions? What does it mean to express an attitude? Given the ubiquitous use of surveys, polls and rating scales, it seems we ought to have firm answers to these fundamental questions, but we do not. Here we present a novel approach to investigate the nature of attitudes. We created a self-transforming paper survey of moral opinions, covering both foundational principles, and current dilemmas hotly debated in the media. This survey ‘magically’ exposed participants to a reversal of their previously stated attitudes, allowing us to record whether they were prepared to endorse and argue for the opposite view of what they had stated only moments ago. The result showed that the majority of the reversals remained undetected, and a full 69% of the participants failed to detect at least one of two changes. In addition, participants often constructed coherent and unequivocal arguments supporting the opposite of their original position. These results suggest a dramatic potential for flexibility in our moral attitudes, and indicates a clear role for self-attribution and post-hoc rationalization in attitude formation and change.

Disputation

Nyckelord

  • Social Sciences
  • Choice Blindness
  • Decision Making
  • Moral Psychology
  • Social Psychology
  • Cognitive Science

Övrigt

  • The Swedish Research Council/LU
  • The Bank of Sweden Tercentenary Foundation
  • Crafoord Foundation
Published
Yes
  • ISSN: 1932-6203

Box 117, 221 00 LUND
Telefon 046-222 00 00 (växel)
Telefax 046-222 47 20
lu [at] lu [dot] se

Fakturaadress: Box 188, 221 00 LUND
Organisationsnummer: 202100-3211
Om webbplatsen

LERU logo U21 logo