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I coachingland - på spaning efter den inre potentialen

In English

Författare

Summary, in English

This article examines the expansive commercialization of various neospiritual and pseudoscientific practices currently mobilized in late modern Swedish pursuits of identity, meaning, and health. The focus is on the emergence and marketing of new entrepreneurs who have established themselves as “coaches” promoting personal development, and how they organize their own systems of education and certification. Publicly financed institutions at local, regional, and federal levels increasingly purchase such services for the benefit of their clients and personnel. The recent Swedish surge in unemployment, for instance, will be met by huge public investments in personal “coaching” for the unemployed. The article mainly focus on how coaching practices are introduced and applied in Swedish society, how they cater to individual pursuits of meaning, and how they contribute to socially acceptable expressions of discontent. Finally, a discussion is rised about which kinds of therapeutic messages and understandings are emancipatory for individual clients, and which merely serve to defuse social discontent.

Publiceringsår

2010

Språk

Engelska

Sidor

1-16

Publikation/Tidskrift/Serie

Chaos. Skandinavisk tidsskrift for religionhistoriske studier

Volym

53

Dokumenttyp

Artikel i tidskrift

Förlag

Forlaget Chaos

Ämne

  • History of Religions

Nyckelord

  • New spirituality
  • inner potential
  • coaching
  • therapy
  • commodification of new ritual practices

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0108-4453