Med blick på nätnyheter. Ögonrörelsestudier av läsning i nätbaserade tidningar. (Looking at the net news. Eye tracking study of net paper reading)
Författare
Redaktör
- Claes-Göran Holmberg
- Jan Svensson
Summary, in English
How do readers interact with net papers? Does the new medium influence our way of searching for news? Does net-paper reading differ from newspaper reading? 12 users were asked to read 2 net-papers at their own pace. The aim of the study was partly to analyse reading behaviour on the Internet, partly to understand some of the underlying rationale and motivation of the behaviour. To achieve this aim, we used a combination of three methods: (i) eye tracking, (ii) retrospective verbal protocols supported by the replay of the interaction and (iii) interview data. In our analysis, we focus both on the readers' actual interaction with net papers (their reading paths, entry points, scanning and reading activities, orienting and navigating) and on their reflections, experiences, comments and attitudes towards the new medium.
Avdelning/ar
Publiceringsår
2004
Språk
Svenska
Publikation/Tidskrift/Serie
Mediekulturer : hybrider och förvandlingar
Dokumenttyp
Del av eller Kapitel i bok
Förlag
Carlsson Bokförlag
Ämne
- Philosophy
Status
Published
ISBN/ISSN/Övrigt
- ISBN: 91-7203-630-3