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Born globals’ foreign market channel strategies

Författare:
Redaktör:
  • Susanne Royer (Professor)
Publiceringsår: 2006
Språk: Engelska
Sidor: 356-373
Publikation/Tidskrift/Serie: International Journal of Globalisation and Small Business
Volym: 1
Nummer: 4
Dokumenttyp: Artikel
Förlag: Inderscience

Sammanfattning

Foreign entry mode choices are decisions of paramount importance for the long-term survival and growth of companies that are in a process of rapid international expansion. In this article we seek to understand the foreign market channel strategies of Born Globals. We examine whether these companies develop a similar strategy regarding foreign entry mode choices and if their market channel strategies differ from contemporary theories treating this problem. A comparative case study conducted on four companies meeting the criteria of Born Globals suggests that they do not have a typical foreign entry mode. Instead, the companies seem to have very different market channel strategies even if they all have internationalized very rapidly. These findings are discussed against the current range of theoretical models that seek to explain companies’ foreign entry mode choice. We conclude the article with some implications and suggestions for future research.

Disputation

Nyckelord

  • Business and Economics
  • market channel strategies
  • foreign entry mode
  • international expansion
  • Born Globals

Övriga

Published
Yes

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