The role of Swedish retailers in food innovations
Författare
Summary, in English
Innovations should create value for increasingly individualistic consumers with varying demands and for other stakeholders. Today, retailers have the power in the supply/value chain. This research investigates how Swedish food retailers view innovations, their role and that of customers and suppliers in the development process, and how they see future development. The study is based on open-ended interviews. The results show that Swedish retailers regard food product innovations as something to provide to consumers rather than achieve with consumers. Retailers want more collaboration with packaging suppliers to differentiate. Retailers are successful in establishing their own brands, in becoming brands themselves, and in competing with producer brands. This follows the UK model and may result in fewer alternatives in stores and fewer product- or new technology-based innovations by Swedish producers. Service innovations can still occur for retailers to retain consumer loyalty. Consumers demand more than new products, they want to be excited by the shopping experience. More innovations will require deeper insight about consumers, efforts from the value chain and from outsiders. Collaboration is needed to establish trust among supply chain actors.
Avdelning/ar
Publiceringsår
2011
Språk
Engelska
Sidor
51-70
Publikation/Tidskrift/Serie
International Review of Retail, Distribution and Consumer Research
Volym
21
Issue
1
Fulltext
- Available as PDF - 190 kB
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Dokumenttyp
Artikel i tidskrift
Förlag
Taylor & Francis
Ämne
- Other Mechanical Engineering
Nyckelord
- supply/value chain
- food development
- UK retail
- food producer
- packaging logistics
- logistics
- packaging
- brands
Status
Inpress
ISBN/ISSN/Övrigt
- ISSN: 0959-3969