Transferring International Retail Image Internationally
Författare
Publiceringsår
2007
Språk
Engelska
Sidor
9-11
Publikation/Tidskrift/Serie
The European Retail Digest
Volym
53
Issue
Spring 2007
Dokumenttyp
Artikel i tidskrift
Förlag
Oxford Institute of Retail management, The Saïd Business School, University of Oxford
Ämne
- Social Sciences Interdisciplinary
- Business Administration
Nyckelord
- IKEA
- retail image
- photographs
- internationalisation
- qualitative method
- communication
Status
Published
Projekt
- Transferring International Retail Image