Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Marketing and organisational innovations in entrepreneurial innovation processes and their relation to market structure and firm characteristics

In English

Författare

Summary, in English

This paper analyses the influence of marketing and organisational changes on the innovation process. Using data from the German community innovation survey 2007, two topics are investigated: First, we analyse whether firm and market characteristics trigger certain innovation strategies. Second, this paper investigates whether marketing and organisational innovations (MO innovations) are complementary to product and process innovations (PP innovations) or whether they are substitutes. Our results suggest that firms choose broad innovation strategies, which combine MO and PP innovations, if they have large internal resources and intermediate market power. We also find that marketing innovations make product and process innovations more successful.

Publiceringsår

2010

Språk

Engelska

Sidor

189-212

Publikation/Tidskrift/Serie

Review of Industrial Organization

Volym

36

Issue

2

Dokumenttyp

Artikel i tidskrift

Förlag

Springer

Ämne

  • Economics and Business

Nyckelord

  • Innovation
  • Market structure
  • Marketing
  • Organisation
  • Resources

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0889-938X