Strategisk kommunikation: Hållbarhetskommunikation

In the first module, you will explore sustainability studies, including key concepts such as sustainability, resilience, and equity. You will also examine international agreements and policy developments, including Agenda 2030 and the Global Sustainability Goals, which are central to global sustainability efforts.

The second module focuses on sustainability communication as an evolving, multidisciplinary field. This part covers key research traditions in strategic communication, addressing topics such as attitude and behaviour change, green marketing, risk and crisis communication, and science communication.

The third module emphasises practical applications. You will gain hands-on experience by analysing real-world cases, developing your ability to assess how organisations navigate complex communication challenges with their stakeholders. You will apply business intelligence methods, explore computer-aided content analysis, and work with data visualisation. The focus is on leveraging analytical insights to design effective communication strategies for different audiences and purposes.