Coping with complexity. Sociocybernetics as a Framework for Communication Management
Författare
Summary, in English
Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.
Publiceringsår
2007
Språk
Engelska
Sidor
151-168
Publikation/Tidskrift/Serie
International Journal of Strategic Communication
Volym
1
Issue
3
Länkar
Dokumenttyp
Artikel i tidskrift
Förlag
Taylor & Francis
Ämne
- Communication Studies
Nyckelord
- Coping with complexity. Sociocybernetics as a Framework for Communication Management.
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1553-1198