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Voice and Trust in Digital Media

In English

Författare

  • Felix Ahlner

Summary, in English

This study investigates to what degree trust affects the results in a choice task. In the task, participants? answers are sometimes manipulated, and we measure how often this is detected. Participants were divided into three groups, each getting the instructions from a different recorded voice which is more or less trustworthy. The results show many kinds of differences between the groups, both in the detection rate and how participants talk about the voices. The conclusion is that trust does affect the outcome of this task, but also that participants can be affected by selfcensorship such as political correctness.

Publiceringsår

2008

Språk

Engelska

Dokumenttyp

Examensarbete för magisterexamen (Ett år)

Ämne

  • Social Sciences

Nyckelord

  • trust
  • choice blindness
  • voice
  • political correctness
  • Psychology
  • Psykologi

Handledare

  • Agneta Gulz