Through the Protocol: Culture, Magic and GIS in the Creation of Regional Attractiveness
Författare
Summary, in English
This paper shows how culture is used and transformed as it becomes mobilized as a strategic resource in a regional development project within a neoliberal economic discourse. The focus is how four smaller municipalities in the transnational Swedish/Danish Öresund region initiate a process of cultural mappings in order to incorporate local culture and cultural heritage in the regional tourist economy. By using the concept of magic, the paper discusses how the practice of cultural mapping can be envisioned as an enactment of power. The analysis of the mapping practice is based on an actor-network ontology to show how interactions between humans and a software protocol transform both the mapped subjects and the regional landscape in a material sense. It is concluded that cultural mapping is a problematic practice, politically as well as morally, as it is driven by the commoditization of culture and constitutes a technologically mediated, normative shaping of a region framed by a rhetoric of objectivity and the common good.
Avdelning/ar
Publiceringsår
2007
Språk
Engelska
Sidor
318-336
Publikation/Tidskrift/Serie
Tourism Geographies
Volym
9
Issue
3
Fulltext
- Available as DOC - 91 kB
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Länkar
Dokumenttyp
Artikel i tidskrift
Förlag
Routledge
Ämne
- Social Sciences Interdisciplinary
Nyckelord
- actor-network ontology
- GIS
- transformation
- magic
- power
- culture
- place marketing
- regional attractiveness
- tourism
- protocol
- cultural mapping
Status
Published
Projekt
- Natur, kultur, turism och näringslivsutveckling i Skåne
ISBN/ISSN/Övrigt
- ISSN: 1461-6688