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Market Trends and Product Development of Tray-Sealed Single Serving Ready Meals in Sweden, Taiwan and China

Marknadstrender och produktutveckling av trågförslutna färdigrätter i Sverige, Taiwan och Kina

In English

Författare

  • Chun-Ning Chen

Summary, in English

The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain country market.

Publiceringsår

2013

Språk

Engelska

Dokumenttyp

Examensarbete för masterexamen (Två år)

Ämne

  • Business and Economics
  • Agriculture and Food Sciences

Nyckelord

  • Ready Meals
  • Market Trends
  • Tray-Seal packaging
  • Sweden
  • Taiwan
  • China

Handledare

  • Märit Beckeman

ISBN/ISSN/Övrigt

  • ISBN: 978-91-7473-580-2