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Food in tubes: A “retro cool” Swedish innovation -- Industrial History and Consumers’ Perspectives

Mat på tub: En “retro-cool” svensk innovation -- Näringslivshistoria och konsumenters perspektiv

In English

Författare

  • Karla Marie Batingan Paredes

Summary, in English

“Tube food” is a fascinating facet of Swedish food culture. From an international perspective, it is interesting how a packaging type that is not very common in other parts of the world can encompass a wide range of food products in Sweden. Since tube food consumption in Sweden is not a well-defined phenomenon, an exploratory research was done to address the concern that this knowledge gap exists. The historical background of tube food in Sweden was first investigated, and then the current situation was studied by identifying the different tube food types that are being consumed, and then by discovering the values and meanings that consumers associate with these products.

Publiceringsår

2013

Språk

Engelska

Dokumenttyp

Examensarbete för masterexamen (Två år)

Ämne

  • Technology and Engineering
  • Business and Economics
  • Agriculture and Food Sciences

Nyckelord

  • Tube Food
  • Food Packaging
  • Food Innovation
  • Swedish Consumers
  • Consumer Behavior
  • Consumer Values

Handledare

  • Malin Olander

ISBN/ISSN/Övrigt

  • ISBN: 978-91-7473-588-8