Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Born globals’ foreign market channel strategies

In English

Författare

  • Svante Andersson
  • Jonas Gabrielsson
  • Ingemar Wictor

Summary, in English

Foreign entry mode choices are decisions of paramount importance for the long-term survival and growth of companies that are in a process of rapid international expansion. In this article we seek to understand the foreign market channel strategies of Born Globals. We examine whether these companies develop a similar strategy regarding foreign entry mode choices and if their market channel strategies differ from contemporary theories treating this problem. A comparative case study conducted on four companies meeting the criteria of Born Globals suggests that they do not have a typical foreign entry mode. Instead, the companies seem to have very different market channel strategies even if they all have internationalized very rapidly. These findings are discussed against the current range of theoretical models that seek to explain companies’ foreign entry mode choice. We conclude the article with some implications and suggestions for future research.

Avdelning/ar

Publiceringsår

2006

Språk

Engelska

Sidor

356-373

Publikation/Tidskrift/Serie

International Journal of Globalisation and Small Business

Volym

1

Issue

4

Dokumenttyp

Artikel i tidskrift

Förlag

Inderscience Publishers

Ämne

  • Social Sciences Interdisciplinary

Nyckelord

  • market channel strategies
  • foreign entry mode
  • international expansion
  • Born Globals

Status

Published